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Sophie Brendel

Sophie Brendel

UK, 2019

I'm the Director of Audiences at the V&A, the world's leading museum of art, design and performance. I head up the brand, marketing, comms, data and visitor experience teams across the V&A's family of sites from London and Dundee to Shenzhen.

Prior to joining the V&A, I worked in a variety of senior roles in the UK and US at the BBC and Thomson Reuters. Most recently, I led PR and communications activity for the BBC's digital, technology and innovation activities, from the London 2012 Olympics to BBC iPlayer and the BBC's websites, apps, BBC micro:bit, and R&D departments.

I love all things to do with culture and media, and am passionate about introducing the arts to the widest possible audience. I'm always up for V&A tours, and you'll generally find me with a list of ideas for food, amateur baking, London bar and restaurant exploration or globe trotting wanderlust.